![]() The publisher departs from its reader donation model when it comes to puzzles, having launched a dedicated Puzzles app in February 2020, access to which costs £3.49 a month. Using a separate app is the strategy the otherwise un-paywalled Guardian has taken. But for unlimited access, puzzlers need to pay either £2.99 monthly for access specifically to the games, or upgrade all the way to a “Digital Plus” subscription.Īt an event on Tuesday by digital publishing company Twipe, Telegraph director of product Mathias Douchet suggested some of the brand’s products – for example puzzles or travel guides – could ultimately end up housed on a separate app. The Telegraph is targeting 1m subscriptions in 2023, and passed 720,000 in December.Īway from the print product, The Telegraph offers one free puzzle daily to any registered user. The company said the changes were prompted by “extensive reader research and reflect the needs and interests of our growing community of subscribers”. That eight-page addition accompanied four new pages of puzzles for its Saturday edition. ![]() In the UK, The Telegraph announced in January that it would be closing the Sunday Telegraph print supplement Stella but adding “Britain’s biggest weekly puzzles section” to its Sunday offering. The company said: “The Times remains focused on becoming the essential subscription for every English-speaking person seeking to understand and engage with the world… New York Times Games are a key part of that strategy.” The NYT reported on Monday that the company’s games “were played more than 500 million times last year”. Overall the NYT reported having almost 8.4m in its latest quarterly report. The company offers a games-only subscription for £25 a year, and it said in November that both its Games and Cooking products had reached 1m subscribers each. Prior to its Wordle buyout, the NYT’s games were already a popular sideline for the paper. A spokesperson said: “At this time, we’re focused on creating added value to our existing audience, while also introducing our existing games to an all new audience that has demonstrated their love for word games.” Nieman Lab asked the Times if that meant it would stay so forever.
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